Resource Spotlight: YPulse

YPulse is an amazing resource for anyone who works with or markets to tweens, teens and college students. Founded in 2004 by journalist Anastasia Goodstein, the website provides free information daily about youth through its blog, e-mail newsletter, and Twitter feed. The organization also hosts conferences like its upcoming Youth Marketing Mashup and sponsors research reports, which are available for purchase.

I love the daily Essentials posts, which compile web links relevant to youth. Though I read a lot of blog feeds, this distilled list usually gives me several fun tidbits I haven’t picked up from other sources.

YPulse also has a youth advisory board composed of teens and college students from across the US and even a few from abroad. They weigh in on pertinent issues and review movies, books and other media. Recently, one member gave her views on Disney’s upcoming Princess and the Frog and another shared her thoughts on the Jonas Brothers.

While the focus of the site can be a bit commercial, keeping up with marketing trends is essential for youth librarians and others who work with young people.

May 26th, 2009  ♥  Resource Spotlight  ♥  No Comments »