Totally genius insight from Stephen Abram

Stephen Abram, SirsiDynix’s Vice President of Innovation and amazing speaker on all things library, posted a brief article today about Facebook and libraries. For those who work with youth, using and understanding online tools like Facebook is an important part of our jobs and I may make an in-depth post in the future.

His post starts with a straightforward look at the differences between Facebook Groups and Pages, but this added insight really made me stop and think.

Of course the creation of a Facebook Group for your library does NOT absolve staff from having individual Facebook pages. Staff and management are individual experts and the key competitive advantage your library has against the generic search engines. If they’re not marketed well, and marketing themselves and building relationships with their key user groups then your library is just vanilla.

So, my opinion is that the library and it’s important segments have group pages and that librarians and key staff have their own pages. Try it.

I love, love, love this advice.

May 27th, 2009  ♥  Libraries  ♥  No Comments »