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Marketing: Info Fliers with New Library Cards?
So this may be a ‘duh’ idea, but I wonder how many libraries give demographic-targeted information to new library users? This struck me at my internship today when I saw a teen signing up for a library card. Employees processing the application have a unique opportunity with a captive audience to give teens information about recurring and upcoming library programs. This is usually the single moment when a library user must interact with library staff, since so many things are automated these days. Staff can relay information verbally or provide the teen with an informational flier. I could even see having a separate sign-up sheet or form for a teen e-mail list. To make this an effective marketing strategy, youth librarians need to get buy-in from colleagues, communicate relevant, current information with other library staff, and provide up-to-date fliers to service desks.
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